217 screens across 98 D.C. metro buildings reach residents 4-6 times daily. Proximity drives gym membership decisions. Make sure your gym is the name residents see every day.
Get Your Media Plan
In Washington D.C., gym membership decisions come down to proximity. Residents in Capitol Hill, Dupont Circle, and Bethesda join the gym that's on their route, not the one with the best equipment. When your gym is a visible, familiar name in their building, you've already won half the decision.
Social ads reach a broad audience who mostly ignore them. Paid search captures people already looking. Elevator advertising puts your gym in front of residents in nearby buildings before they start searching, building the proximity-first association that drives walk-in sign-ups.
Get a custom media plan showing exactly which buildings are closest to your gym.
Get Your Media PlanDigital Screens in Washington D.C.
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (only ad on screen)
Shared with 3-5 ads
Lost in the feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings are closest to your gym.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
