The most effective way to reach fitness-minded residents in Denver isn't social media or billboards -- it's the 30 seconds they spend in an elevator every day. With coverage across 175+ buildings from LoDo office towers to Cherry Creek residential buildings, Vertical Impression puts your gym or wellness center in front of the right people at the right time.
Get Your Media Plan
Denver consistently ranks among America's healthiest and most active cities. The outdoor lifestyle, 300 days of sunshine, and fitness-obsessed culture mean the demand for gyms, yoga studios, and wellness centers is massive. But residents still pick the gym based on two things: how close it is and how familiar it feels.
Social media ads reach people already scrolling past fitness content. Google Ads cost $5-10 per click for gym keywords in Denver. Flyers in coffee shops get ignored. None of these show up often enough to make someone finally walk through your door.
The gyms growing fastest in Denver are showing up in their neighborhood every single day, in a place where residents actually pay attention.
Digital Screens in Denver
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (only ad on screen)
Shared with 3-5 ads
Lost in the feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings are within walking distance of your gym.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
