The most effective way to reach residents in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your gym or wellness center in front of the right people at the right time.
Get Your Media Plan
Every Charlotte neighborhood has multiple fitness options within a 10-minute walk. South End alone has a dozen studios. Residents do not compare amenity lists or class schedules when choosing a gym. They pick the one that is closest and most familiar, the one they see every day.
Most gym marketing in Charlotte fights for attention on Instagram feeds that residents scroll past in seconds. Elevator ads put your studio in front of the exact people who can walk to your location, building the kind of daily familiarity that turns proximity into memberships. When a resident decides it is time to get back in shape, your gym is the obvious choice because they have seen it every day in their own building.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which Charlotte buildings are within walking distance of your gym or studio.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
