The most effective way to reach shoppers in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your furniture store in front of the right people at the right time.
Get Your Media Plan
Furniture shopping in Charlotte starts online, but purchases happen in showrooms. Customers want to sit on the sofa, test the mattress, and picture the dining set in their new Dilworth condo or Ballantyne home. The stores they visit are the ones they have already heard of.
Most furniture marketing fights for attention in crowded social feeds or expensive Google Shopping results. Elevator ads reach Charlotte residents in their building, where they see your showroom name every single day. When they decide to start shopping, your store is already familiar.
Charlotte is one of the fastest-growing metros in the country. New residents moving into South End apartments and Uptown condos need furniture now. Elevator ads catch them during the decision window, not months after they have already furnished their home.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which Charlotte buildings deliver the highest concentration of new residents near your showroom locations.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
