FAQ

Need more? We got it.

Who is Vertical Impression?

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Vertical Impression is Canada’s largest combined residential and commercial elevator advertising network. It’s also the only out-of-home advertising network in the world that provides digital-style audience analytics and the ability to target gender, age, and other demographic properties. 

Not only are we the fastest growing elevator network in North America, but our AI-powered system allows advertisers to understand what’s working with their out-home campaigns.

How do your impressions differ from your competitors?

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Our system anonymously captures each real ad view and counts it as an impression. Our impressions are verified by our AI-powered audience measurement platform.

Standard industry impressions are estimated based on the number of plays that each ad gets in the elevator, regardless of if anyone is actually looking. Don't settle for wildly inflated impression numbers.

What is your pricing?

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Our pricing is competitive with all other elevator screen providers. With Vertical Impression, you just get more bang for your buck, thanks to detailed audience analytics, the ability to target your ads to different demographics, a national screen network, and online campaign reporting.

Do your screens use facial recognition?

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No, our screens use anonymous audience detection. The difference is important as it’s central to privacy. With audience detection, all our camera "sees" are vectors and numbers translated into code, not real images. The screen is a one-way data reader that counts generic attributes completely anonymously.

Our platform cannot recognize if an individual takes multiple trips in an elevator. It will count each trip as a new data point and has no memory or recall of previous trips.

Learn more about privacy and our Privacy by Design certification here.

Start planning a smarter campaign today.