The most effective way to reach patients in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your medical practice in front of the right people at the right time.
Get Your Media Plan
Charlotte's rapid growth means new residents are constantly looking for a primary care provider. From Uptown towers to Ballantyne apartments, patients want a doctor close to home. But with thousands of options, they default to the clinic whose name feels familiar.
Most medical marketing relies on patients actively searching Google. Elevator ads build awareness before the need arises. Your clinic becomes the trusted option before symptoms show up, not after patients have already picked someone else.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Attention Rate
2.3x higher than other OOH
Compete with traffic
Scrolled past in 1-2 seconds
Daily Frequency
4-6x guaranteed
1-2x if on commute route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Get a custom media plan showing which buildings reach patients in your catchment area.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
