The most effective way to reach car buyers in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your dealership in front of the right people at the right time.
Get Your Media Plan
Charlotte residents spend 8-12 weeks researching before they visit a dealership. They compare models, read reviews, and check prices online. But when it's time to test drive and negotiate, they visit the dealers they've already heard of. Familiarity wins the showroom visit.
Traditional automotive advertising in Charlotte focuses on search and display, competing for attention during the final week of the buying process. Elevator ads reach buyers throughout the entire research phase, building daily recognition that makes your dealership the obvious first stop.
Residents in Uptown, South End, and Ballantyne buildings see your dealer name every day. When they decide to buy or lease, you're not a stranger. You're the dealership they've seen for months.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which Charlotte buildings reach the most car buyers and lease holders near your dealership.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
