The most effective way to reach car buyers in Atlanta isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 150+ buildings from Midtown high-rises to Buckhead office buildings, Vertical Impression puts your dealership in front of the right people at the right time.
Get Your Media Plan
Car buyers in Atlanta spend 8-12 weeks researching before they set foot on a lot. They compare models on their phone, read reviews at night, and check prices across websites. But when it's time to test drive, they visit the dealerships they've already heard of.
Most auto advertising targets buyers in the final days, bidding on Google search terms when competition and cost-per-click are highest. Social media ads get scrolled past. Billboards on I-75 and I-285 get a two-second glance at best.
The dealerships winning showroom visits are building familiarity over weeks and months. They're reaching buyers inside their Buckhead, Midtown, and Sandy Springs buildings during the entire research window -- not just the last 48 hours.
Digital Screens in Atlanta
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (no other ads)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which buildings reach the most car buyers near your dealership.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
