Automotive Advertising

Automotive Advertising in the Bay Area

With coverage across 74+ buildings and 154 screens from San Francisco to Silicon Valley, Vertical Impression delivers your automotive brand to Bay Area residents and professionals in the elevators of their premium buildings.

Get Your Media Plan
Vertical Impression elevator advertising screen in building lobby
Elevator advertising screen display illustration - The Focus

Why Bay Area Automotive Brands Need a New Approach

The Bay Area represents one of the most lucrative automotive markets in the country. With the highest concentration of tech wealth in North America, residents of premium buildings from San Francisco's Nob Hill to Palo Alto's luxury condos are actively in-market for vehicles—from Teslas to luxury imports.

But reaching these affluent buyers is increasingly difficult. They skip TV ads with streaming, block digital ads with premium subscriptions, and scroll past social media promotions. Traditional billboard advertising along the 101 or 280 corridors reaches commuters briefly at 65 mph—hardly the environment for considering a major purchase.

Elevator advertising captures Bay Area's wealthiest residents in a unique captive moment—standing still, with no distractions, multiple times daily in the buildings where they live and work.

Bay Area, by the Numbers

154

Digital Screens in the Bay Area

74

Premium Buildings

104M+

Monthly Impressions

Why Elevator Ads Drive Results for Bay Area Auto Brands

Target Affluent Buyers by Building

Select specific high-income residential towers and commercial buildings across SF, Oakland, and Silicon Valley to reach households with the highest vehicle purchase intent and budget.

Capture Attention in a Captive Environment

Unlike highway billboards seen for 3 seconds at speed, elevator screens deliver your message to a standing, attentive audience averaging 40+ seconds of dwell time per ride.

Align With Purchase Cycles

Launch campaigns around new model releases, end-of-year clearance events, or lease renewal seasons to reach Bay Area buyers when they are most likely to be shopping.

Reach Tesla-Saturated Markets Differently

In the most EV-forward market in the US, elevator ads cut through the noise for both EV and traditional brands looking to differentiate in a region where automotive advertising is ubiquitous.

How Elevator Ads Compare for Automotive Brands

Metric

Elevator Ads

Bus Shelters

Social Ads

Dwell Time

40+ seconds captive

3-5 seconds at speed

1.7 seconds average

Audience Income

Premium building residents

Mixed traffic demographics

Broad interest targeting

Ad Competition

Exclusive per screen

Multiple ads per shelter

Infinite scroll competition

Why Elevator Ads Drive Results for Bay Area Auto Brands

 Enter your business address to see digital elevator advertising coverage nearby before deploying

Frequently Asked Questions

Can I target buildings near my Bay Area dealership?

Absolutely. We offer building-level targeting so you can select properties within a specific radius of your dealership, or target high-income residential towers across the Bay Area.

What creative formats work best for automotive ads?

Full-screen vehicle imagery with a clear model name and a compelling offer performs best. We support static and video formats optimized for the elevator screen aspect ratio.

How quickly can an automotive campaign go live?

Most campaigns launch within 5-7 business days from creative approval. Rush timelines are available for time-sensitive promotions and new model launches.

What Bay Area areas does the network cover?

Our 74+ buildings span San Francisco (Financial District, SoMa, Embarcadero), Oakland, and Silicon Valley including Palo Alto, Mountain View, and Sunnyvale.

Ready to Reach Bay Area's Affluent Car Buyers?

Place your automotive brand in front of premium building residents across 74+ Bay Area properties.

Get Your Media Plan

Elevator Advertising in Other Cities

Other Industries in the Bay Area

// GA4 Form Submission + Source Page Attribution document.addEventListener('DOMContentLoaded', function() { var form = document.getElementById('wf-form-Local-Form'); if (!form) return; form.addEventListener('submit', function() { var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit'; var sourcePage = 'direct'; try { if (referrerUrl && referrerUrl !== 'Direct Visit') { sourcePage = new URL(referrerUrl).pathname; } } catch(e) { sourcePage = referrerUrl; } // Classify the page type var pageType = 'other'; if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city'; else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location'; else if (sourcePage === '/') pageType = 'homepage'; else if (sourcePage === 'direct') pageType = 'direct'; gtag('event', 'generate_lead', { source_page_path: sourcePage, source_page_type: pageType, transport_type: 'beacon' }); }); });