With 154 screens across 74+ buildings from San Francisco to Silicon Valley, Vertical Impression puts your spa or salon in front of Bay Area's image-conscious professionals—right where they live and make self-care decisions.
Get Your Media Plan
The Bay Area's wellness-obsessed, high-income population makes it one of the best markets in the country for spas, salons, and beauty services. Tech professionals with generous compensation packages invest heavily in self-care—from premium haircuts in the Financial District to luxury spa treatments in Nob Hill. The demand is enormous.
But so is the competition. Bay Area residents are bombarded by beauty brands on Instagram, where every salon and spa fights for attention in an impossibly crowded feed. Yelp advertising costs continue to climb. Google Ads for beauty keywords in San Francisco are expensive and competitive. And in a market where new studios open constantly, maintaining visibility requires a fundamentally different approach.
Elevator advertising reaches Bay Area's beauty-conscious residents in their buildings—where self-care decisions are made. When someone in a premium SoMa building decides to book a haircut, facial, or massage, the spa they see every day in their elevator gets the appointment.
Digital Screens in the Bay Area
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Client Quality
High-income building residents
Mixed street foot traffic
Broad beauty interest targeting
Booking Proximity
Near-salon buildings
Fixed street locations
Any location, any distance
Client Retention
Daily brand reinforcement
Inconsistent visibility
Competing for attention daily
Put your spa or salon in front of high-income residents across 74+ premium Bay Area buildings.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
