The most effective way to reach patients in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your optometry practice in front of the right people at the right time.
Get Your Media Plan
Most Charlotte residents know they need annual eye exams. They just never get around to booking. Vision changes happen slowly, so the appointment gets pushed to next month, then next quarter, then forgotten entirely. Meanwhile, they pass five optical shops on their way through South End.
When vision finally gets bad enough or glasses break, patients call the optometrist they already know. Elevator ads make your practice that familiar name. 4-6 daily impressions serve as the persistent reminder that gets exams booked and drives walk-ins for frames.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Attention Rate
2.3x higher than other OOH
Compete with traffic
Scrolled past instantly
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which buildings reach residents near your practice.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
