The most effective way to reach job seekers in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your recruiting agency in front of the right people at the right time.
Get Your Media Plan
Charlotte's banking and finance professionals, tech workers, and corporate managers are employed and not actively searching job boards. But many are open to the right opportunity if it comes along. By the time they're scrolling LinkedIn, dozens of recruiters are already fighting for their attention.
Most recruiting marketing competes in LinkedIn feeds that professionals scroll past without clicking. Elevator ads put your agency in front of employed professionals in Charlotte's premium residential buildings, 4-6 times a day, before they start their job search.
When a professional in Uptown, South End, or Ballantyne is ready to explore opportunities, they reach out to the recruiting agency that feels familiar. That's the one they've been seeing in their elevator every day.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Attention Rate
2.3x higher than OOH
Low (people walk past)
Scroll-through rate 90%+
Get a custom media plan showing exactly which Charlotte buildings reach the professionals your clients need.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
