The most effective way to reach patients in Denver isn't social media or billboards -- it's the 30 seconds they spend in an elevator every day. With coverage across 175+ buildings from LoDo office towers to Cherry Creek residential buildings, Vertical Impression puts your optometry practice in front of the right people at the right time.
Get Your Media Plan
Most Denver residents know they need an annual eye exam. They just never get around to it. Vision changes happen slowly, so the appointment gets pushed to next month, then next quarter, then forgotten. By the time blurry vision or headaches force the decision, they call whoever comes to mind first.
Denver's outdoor lifestyle -- skiing, hiking, cycling in bright sun at altitude -- means eye health matters more here than most cities. But Google Ads for 'eye doctor Denver' are expensive and only reach people already searching. Social media posts disappear in minutes.
The optometry practices filling their schedules are the ones showing up where residents can't ignore them, building familiarity through daily repetition.
Digital Screens in Denver
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Attention Rate
2.3x more attention, 35 sec with your ad
2 sec glance at a bus stop
1.7 sec before scrolling past
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Ad Blocker Rate
0% (physical screen, no phone signal)
0% (physical)
40%+ on desktop
Get a custom media plan showing which buildings reach residents near your practice.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
