The most effective way to reach residents in Atlanta isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 150+ buildings from Midtown high-rises to Buckhead office buildings, Vertical Impression puts your gym or wellness center in front of the right people at the right time.
Get Your Media Plan
Most Atlanta residents pick a gym based on two things: how close it is and how familiar it feels. Not equipment lists. Not Instagram videos. Not price. The gym that feels nearby and familiar wins.
Social media ads reach people already scrolling past fitness content. Google Ads cost $5-10 per click for gym keywords in Atlanta. Flyers in coffee shops get ignored. None of these show up often enough to make someone finally walk through your door.
The gyms growing fastest are the ones showing up in their neighborhood every single day, in a place where residents actually pay attention.
Digital Screens in Atlanta
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (only ad on screen)
Shared with 3-5 ads
Lost in the feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings are within walking distance of your gym.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
