Top 10-Second Creative
The creative that captured the most attention in a 10-second format
Where creativity meets data, and where the only bias is towards brilliance
Beyond Guesswork
For too long, our industry has operated on educated guesses about what works. The Attention Excellence Awards have changed that entirely.
Using real-time attention measurement technology deployed across elevator networks, we're capturing genuine, unbiased audience engagement as it happens. No formulas. No projections. Just pure data on what actually holds attention in controlled viewing environments.Every campaign that ran over the last year is eligible.
Learn more about how we measure
2025 award winners
Presented @ DPAA Summit Canada
June 11 2025
Event details
"These awards represent a fundamental evolution in how our industry recognizes and celebrates creative excellence."
Focusing on
- Barry Frey, President & CEO DPAA
Our attention studies
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