217 screens in 98 D.C. metro buildings reach residents 4-6 times daily. Turn nearby residents into regulars by being the name they see every morning before they leave.
Get Your Media Plan
In D.C.'s dense neighborhoods, residents choose salons based on routine: the one on their block, the one in their building's neighborhood. When your salon's name appears in their elevator every day, it becomes their local default before they ever check Yelp.
Instagram ads build inspiration but rarely drive consistent bookings from local clients. Elevator advertising in residential buildings near your salon creates the daily familiarity that turns residents into loyal regulars who book month after month.
Get a custom media plan showing exactly which buildings are closest to your salon.
Get Your Media PlanDigital Screens in Washington D.C.
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Ad Exclusivity
Your ad only (no competitors)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings are closest to your salon.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
