50 screens in 4 Detroit residential buildings reach residents 4-6 times daily. When their back acts up, your practice is the name they already know.
Get Your Media Plan
Detroit runs on auto executives, engineers, and white-collar professionals who spend long hours at desks and in meetings. Back and neck pain is endemic in that lifestyle. When it flares up, they book an appointment fast — usually with the first chiropractor whose name they recognize.
Google Ads capture patients already in pain. Elevator ads build familiarity before pain hits, so you're the name they call when it does. 4-6 daily impressions in the buildings where your ideal patients live creates the trust that converts to appointments.
Get a custom media plan showing exactly which buildings reach your ideal patients.
Get Your Media Plan50 elevator screens
4 residential buildings
22M monthly impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (no other ads)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings reach your ideal patients.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
