217 screens in 98 D.C. metro buildings reach residents 4-6 times daily. Car buyers research for weeks before stepping into a showroom. Be the dealership they already recognize.
Get Your Media Plan
In the D.C. metro, car buyers typically research for 4-8 weeks before visiting a dealership. They look up reviews, compare models, and check inventory online. When they finally decide to visit a showroom, they go to the dealership they trust most, often the one they've seen most consistently.
Digital retargeting captures buyers deep in the funnel. Elevator advertising reaches them during the research phase in their residential buildings, building the name recognition that makes your dealership the natural first visit when they're ready to test drive.
Get a custom media plan showing exactly which residential buildings are in your market area.
Get Your Media PlanDigital Screens in Washington D.C.
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (no other ads)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which residential buildings are in your market area.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
