217 screens in 98 D.C. metro buildings reach residents 4-6 times daily. In a city with massive online competition, physical store visibility makes the difference.
Get Your Media Plan
Retail in Washington D.C. faces the same challenge as every other market, amplified: online shopping is the default. The only advantage a physical retail store has is presence. Residents who see your store's name daily in their building develop a habitual connection that online competitors can't replicate.
Social ads reach a broad audience but drive weak in-store traffic. Elevator advertising in residential buildings near your locations builds the local familiarity that drives walk-in visits, turns online browsers into in-store buyers, and earns the kind of loyalty that algorithms can't manufacture.
Get a custom media plan showing exactly which buildings are nearest your store locations.
Get Your Media PlanDigital Screens in Washington D.C.
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Ad Exclusivity
Your ad only (no competitors)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings are nearest your store locations.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
