215 elevator screens in 125 Calgary residential buildings deliver 34 million monthly impressions — reaching the adult children and caregivers who are researching senior care options for their parents right now.
Get Your Coverage Map
The decision to find care for an aging parent is one of the most emotionally charged and time-sensitive decisions a family will make — and in Calgary, it often happens in a matter of weeks. Adult children living in downtown condos or inner-city apartments are frequently the primary decision-makers for parents living nearby or transitioning from family homes in the suburbs. The family member doing the research is often a 35–55-year-old professional who uses a mix of Google, word of mouth, and whatever sources they encounter in their daily life.
Calgary's growing urban residential population includes a significant cohort of sandwich-generation adults — people caring for both young children and aging parents. These are not passive audiences; they are actively looking for trusted, established care facilities, often under urgency. Elevator advertising places your senior care facility in front of them during the quiet moments of their daily commute, building familiarity so that when the moment of decision arrives, your name is already part of their consideration set.
Get a custom coverage map showing exactly which Calgary buildings your ads would run in.
Get Your Coverage Map215 elevator screens
125 residential buildings
34M monthly impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Ad Exclusivity
Your ad only (no competitors)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom coverage map showing exactly which Calgary buildings your ads would run in.
Get Your Coverage Map
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
