215 elevator screens in 125 Calgary residential buildings deliver 34 million monthly impressions — reaching health-conscious urban residents who choose their pharmacy based on trust and proximity.
Get Your Coverage Map
The pharmacy landscape in Calgary has never been more competitive. National chains, independent compounding pharmacies, grocery-store dispensaries, and online prescription services are all vying for the same customers. In this environment, the pharmacy that wins isn't always the closest one — it's the one residents feel they know and trust. Brand familiarity drives a significant share of pharmacy selection, especially for new residents who are establishing their healthcare routines in a new neighbourhood.
Calgary's inner-city condo population turns over frequently — new residents are constantly settling into Beltline, East Village, and downtown neighbourhoods and looking for a go-to pharmacy. These are health-engaged consumers who refill prescriptions regularly, purchase wellness products, and interact with their pharmacy multiple times a year. Elevator advertising in their building captures their attention before they've committed to another option, establishing your pharmacy as the local choice while the relationship is still being formed.
Get a custom coverage map showing exactly which Calgary buildings your ads would run in.
Get Your Coverage Map215 elevator screens
125 residential buildings
34M monthly impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Attention Rate
2.3x more attention, 35 sec with your ad
2 sec glance driving past a bus shelter
1.7 sec before scrolling past
Your Ad Runs Alone
100% (only ad on screen)
Shared with 3-5 ads
Lost in the feed
Ad Blocker Rate
0% (physical screen, no phone signal)
0% (physical)
40%+ on desktop
Get a custom coverage map showing exactly which Calgary buildings your ads would run in.
Get Your Coverage Map
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
