Local Government Advertising

Reach Edmonton Residents with Public Programs and Services Where They Actually Live

216 elevator screens in 110 Edmonton residential buildings deliver 34 million monthly impressions — delivering public communications directly to the residents who need to hear them most.

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Vertical Impression elevator advertising screen in building lobby
Elevator advertising screen display illustration - The Focus

Edmonton Residents Miss Critical Public Programs and Deadlines Because Awareness Falls Short

Edmonton is Canada's fifth-largest city and one of its fastest-growing, with diverse communities spanning established inner-city neighbourhoods and rapidly expanding suburbs. The City of Edmonton and surrounding municipalities, alongside provincial agencies and Crown corporations serving the Edmonton metro, face a persistent challenge: getting critical information — program deadlines, infrastructure notices, public health campaigns, civic engagement opportunities — to residents who are too busy to seek it out themselves.

Traditional public communication channels (website updates, newspaper notices, social media) reach residents who are already actively engaged. Elevator advertising in Edmonton's residential buildings reaches the hard-to-reach majority: renters, newcomers, young professionals, and busy families who are most in need of public program information but least likely to seek it proactively. A daily elevator impression delivers public communications with the frequency and consistency that drives genuine awareness and action.

Reach Edmonton Residents with 34M Monthly Impressions

Get a custom coverage map showing which Edmonton residential communities your campaign would reach.

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Edmonton Elevator Advertising by the Numbers

216

216 elevator screens

110

110 residential buildings

34M

34M monthly impressions

Why Edmonton Municipal and Government Bodies Use Elevator Advertising

Reach Residents Where Traditional Media Fails

Postcards get thrown out. Emails go to spam. Elevator screens deliver your message to residents 4-6 times a day in a place they can't skip or ignore.

Target by Neighborhood or Issue

Run voter registration drives in low-turnout areas. Promote public hearings to affected neighborhoods. Put your message in front of exactly the residents who need to see it.

Affordable at Scale

Elevator ads cost a fraction of direct mail per resident reached. No postage, no printing, no waste. One screen reaches every resident in the building, multiple times a day.

Real-Time Updates for Emergencies

Change your message instantly for weather emergencies, public health alerts, or service disruptions. Residents see the latest info every time they ride the elevator.

How Local Government Advertising Channels Compare

Metric

Elevator Ads

Bus Shelters

Social Ads

Cost per Resident

$0.10-0.50 per month

$1-3 (direct mail)

$0.50-2 (online ads)

Daily Visibility

4-6x guaranteed

1x (if mail opened)

1-2x (if seen in feed)

Targeting Precision

By building/block

By ZIP (less precise)

City-wide only

Why Edmonton Municipal and Government Bodies Use Elevator Advertising

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Frequently Asked Questions

What types of public programs and services are best suited for Edmonton elevator advertising?

Affordable housing program applications, utility rebate deadlines, public health and vaccination campaigns, civic election and voting information, transit updates and new route launches, library program registrations, recreation centre programs, and emergency preparedness campaigns all perform well. Any program where resident awareness directly determines uptake benefits from the consistent, repeated exposure that elevator screens provide.

Can elevator advertising reach Edmonton's diverse newcomer and multilingual communities?

Yes. Edmonton has a large and growing newcomer population with significant communities in specific residential areas. We can help target buildings with high newcomer concentrations, and creative can incorporate multiple languages or culturally relevant messaging to maximize comprehension and response in these communities.

How does elevator advertising support Edmonton public health campaigns — like vaccination programs or harm reduction initiatives?

Public health campaigns require repeated exposure to shift awareness and drive action — exactly what elevator advertising is designed for. Reaching the same households daily over a 4–8 week campaign window is far more effective than a single-exposure broadcast campaign. Edmonton's residential elevator network provides the frequency that public health communications require.

What is the procurement and approval process for government bodies wanting to advertise in Edmonton elevator screens?

We work with municipal departments, Crown corporations, provincial agencies, and their communications and procurement teams. We can provide a formal proposal, participate in RFP processes, and structure campaigns to align with municipal budget cycles and communications approval timelines. Contact our team to discuss your specific program and procurement requirements.

Reach Edmonton Residents with 34M Monthly Impressions

Get a custom coverage map showing which Edmonton residential communities your campaign would reach.

Get Your Coverage Map

Elevator Advertising in Other Cities

Other Industries Advertising in Edmonton Elevators

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