Hotel Advertising

Reach Roanoke Residents Who Recommend Where Visitors Stay

79 elevator screens in 37 Roanoke residential buildings put your hotel in front of 13 million monthly impressions — reaching the locals who influence every booking.

See My Coverage Map
Vertical Impression elevator advertising screen in building lobby
Elevator advertising screen display illustration - The Focus

Hotel Bookings in Roanoke Often Start with a Local Recommendation

Roanoke draws visitors for Blue Ridge Parkway access, Carilion Clinic medical appointments, regional events, and business travel. Many of those visitors ask a local — a friend, colleague, or family member — where to stay. The hotels that earn those recommendations are the ones residents already know and trust.

Elevator advertising puts your property in front of Roanoke residents repeatedly, building the familiarity that drives word-of-mouth and direct recommendations when their guests need a place to stay.

Get Your Roanoke Hotel in Front of 13M+ Monthly Impressions

We’ll show you which buildings best reach local referral networks.

See My Coverage Map

The Roanoke Network

79

79 elevator screens

37

37 residential buildings

13M+

13M+ monthly impressions

Why Roanoke Hotels Choose Elevator Advertising

Reach Residents Before They Book Elsewhere

Residents in nearby buildings see your hotel name 4-6 times a day. When they need a staycation, event space, or dinner reservation, yours is the name they remember first.

Fill Weeknight Rooms With Local Guests

Hotels near residential towers can market spa packages, restaurant specials, and staycation deals directly to neighbors. Fill low-occupancy nights with local guests without giving 15-25% to booking sites.

Book Events Before Venues Are Searched

Condo boards and resident groups book holiday parties, weddings, and corporate events at the hotel they see every day. Elevator ads put your venue in front of decision-makers months before they start planning.

Target Business Travelers Where They Work

Run campaigns in office towers near your hotel. Business travelers booking trips to the area see your property before they open Expedia. You control the message and skip the booking site fees.

How Hotel Advertising Channels Compare

Metric

Elevator Ads

Bus Shelters

Social Ads

Daily Frequency

4-6x guaranteed

1-2x if on route

Algorithm-dependent

Who Sees It

Residents + workers nearby

Drive-by traffic only

Broad, not precise

OTA Commission

$0 (direct booking)

$0 (walk-in)

15-25% (click to OTA)

Why Roanoke Hotels Choose Elevator Advertising

 Enter your business address to see digital elevator advertising coverage nearby before deploying

Frequently Asked Questions

Why would a hotel advertise to Roanoke residents rather than visitors?

Residents are your best referral channel. They recommend hotels to visiting family, out-of-town colleagues, and medical patients traveling to Carilion. A hotel that’s top of mind with locals earns a steady stream of word-of-mouth bookings that paid search can’t replicate.

Can a boutique or independent hotel compete with chains using elevator advertising?

Yes — and elevator advertising is often a better channel for independents than for chains. It lets you tell your story (locally owned, historic building, farm-to-table breakfast) in a way that OTA listings don’t allow. Residents become advocates who actively recommend you.

Can I promote a specific hotel amenity or event on Roanoke elevator screens?

Yes. Rooftop bars, restaurant dining, event spaces, and seasonal packages all work well on elevator screens. Creative can be updated within 48 hours.

What metrics should I track for hotel elevator advertising in Roanoke?

Track direct booking traffic, branded search volume, and ask new guests how they heard of the property. Hotels that advertise on elevator screens typically see a lift in direct bookings and referral reservations from local sources.

Get Your Roanoke Hotel in Front of 13M+ Monthly Impressions

We’ll show you which buildings best reach local referral networks.

See My Coverage Map

Elevator Advertising in Other Cities

Other Industries Advertising in Roanoke Elevators

// GA4 Form Submission + Source Page Attribution document.addEventListener('DOMContentLoaded', function() { var form = document.getElementById('wf-form-Local-Form'); if (!form) return; form.addEventListener('submit', function() { var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit'; var sourcePage = 'direct'; try { if (referrerUrl && referrerUrl !== 'Direct Visit') { sourcePage = new URL(referrerUrl).pathname; } } catch(e) { sourcePage = referrerUrl; } // Classify the page type var pageType = 'other'; if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city'; else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location'; else if (sourcePage === '/') pageType = 'homepage'; else if (sourcePage === 'direct') pageType = 'direct'; gtag('event', 'generate_lead', { source_page_path: sourcePage, source_page_type: pageType, transport_type: 'beacon' }); }); });