50 elevator screens in 4 Detroit buildings reach residents 4-6 times daily. Build the local credibility that makes residents recommend your hotel to every out-of-town guest.
Get Your Media Plan
When auto executives, conference attendees, and family visitors come to Detroit, they ask locals where to stay. The hotel that comes to mind first is the one local residents already recognize. Building that local familiarity is the best marketing a Detroit hotel can do.
OTAs reach travelers already searching. Elevator advertising builds your name with residents — the people who give recommendations, host visitors, and refer colleagues — so you're always the first hotel they mention.
Get a custom media plan showing which buildings reach your best referral sources.
Get Your Media Plan50 elevator screens
4 residential buildings
22M monthly impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Who Sees It
Residents + workers nearby
Drive-by traffic only
Broad, not precise
OTA Commission
$0 (direct booking)
$0 (walk-in)
15-25% (click to OTA)
Get a custom media plan showing which buildings reach your best referral sources.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
