215 elevator screens in 125 Calgary residential buildings deliver 34 million monthly impressions — reaching urban residents who rely on corrective lenses and are overdue for an eye exam.
Get Your Coverage Map
Most Calgarians know they should get an annual eye exam, but without a specific reminder, it gets pushed to next month — and then next year. In a city where residents are busy with demanding careers in energy, tech, and finance, routine health appointments fall to the bottom of the to-do list unless something keeps the practice front of mind. For optometrists, the challenge isn't finding patients who need care — it's staying visible enough that they think of you when they finally decide to book.
Calgary's condo-dwelling population skews toward professionals who spend long hours looking at screens — exactly the people most likely to experience eye strain and most likely to have employer vision benefits they haven't used. Elevator advertising puts your optometry clinic in front of these residents repeatedly, in a quiet moment when they're not distracted. Over a campaign cycle, you become the name they recognize when it's time to book.
Get a custom coverage map showing exactly which Calgary buildings your ads would run in.
Get Your Coverage Map215 elevator screens
125 residential buildings
34M monthly impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Attention Rate
2.3x more attention, 35 sec with your ad
2 sec glance at a bus stop
1.7 sec before scrolling past
Your Ad Runs Alone
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Ad Blocker Rate
0% (physical screen, no phone signal)
0% (physical)
40%+ on desktop
Get a custom coverage map showing exactly which Calgary buildings your ads would run in.
Get Your Coverage Map
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
