217 screens in 98 D.C. metro buildings deliver daily impressions to professionals and residents. In a city full of attorneys, name recognition is the first competitive advantage.
Get Your Media Plan
Washington D.C. has the highest concentration of lawyers per capita of any American city. When residents need legal help, whether for a real estate transaction, employment issue, or family matter, they call the name they already know. They don't shop around. They go with trusted familiarity.
Paid search reaches people mid-crisis. Referrals are unpredictable. Elevator ads in the residential buildings where your ideal clients live build the consistent visibility that makes your firm the obvious call before a legal need even arises.
Get a custom media plan showing exactly which buildings reach your ideal clients.
Get Your Media PlanDigital Screens in Washington D.C.
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (only ad on screen)
Shared with 3-5 ads
Lost in the feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings reach your ideal clients.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
