50 elevator screens in 4 Detroit buildings reach residents 4-6 times daily. When they face a legal issue, your firm is the name they already trust.
Get Your Media Plan
Legal decisions are high-stakes and trust-driven. Detroit residents — from downtown professionals to Midtown residents navigating real estate and business matters — choose the attorney whose name they've seen and recognized. Cold searches feel risky when the stakes are high.
Google Ads capture people in crisis. Elevator advertising builds the familiarity and credibility that makes you the obvious call before the crisis hits. 4-6 daily impressions in your target buildings create the trust that converts when it matters most.
Get a custom media plan showing exactly which buildings reach your ideal clients.
Get Your Media Plan50 elevator screens
4 residential buildings
22M monthly impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Depends on the algorithm
Your Ad Runs Alone
100% (only ad on screen)
Shared with 3-5 ads
Lost in the feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings reach your ideal clients.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
