Insurance Advertising

Vancouver Condo Owners Are Underinsured — And They Don't Know It Until It's Too Late

230 elevator screens in 112 Vancouver residential buildings deliver 36 million monthly impressions. Reach Vancouver homeowners and renters at the moment they're thinking about their building, their home, and their risk.

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Vertical Impression elevator advertising screen in building lobby
Elevator advertising screen display illustration - The Focus

Why Vancouver Insurance Brokers Struggle to Stand Out in a Commoditized Market

Insurance advertising in Vancouver is dominated by brand giants — companies spending tens of millions to own generic terms like 'best home insurance' and 'cheap car insurance.' Independent brokers and boutique firms can't out-bid them on search or out-spend them on TV. Yet independent brokers offer something the aggregators don't: personalized advice, local knowledge, and a real relationship. The challenge is getting in front of the right people before they auto-renew with whoever they're already with.

Vancouver condo residents are a high-value insurance audience. Condo owners need strata coverage, personal property protection, and liability insurance — all of which are commonly underinsured or misunderstood. Elevator advertising reaches those residents in their building, in the physical context of the very asset they need to protect. That environmental relevance makes insurance messaging land differently than an abstract digital ad.

Put Your Vancouver Insurance Brokerage in Front of 36M Monthly Impressions

Get a coverage map focused on the buildings where your ideal clients live.

Get Your Coverage Map

Vancouver Elevator Network — By the Numbers

230

230 elevator screens

112

112 residential buildings

36M

36M monthly impressions

Why Elevator Advertising Works for Vancouver Insurance Brokers

Daily Reminders That Drive Action

Insurance is something people put off until life forces their hand. Elevator ads keep your agency name in front of residents daily. When they move, buy a car, or realize they're underinsured, you're the first name they think of.

Reach Renters Who Need Coverage

Most renters skip renters insurance until a landlord or lease makes them get it. Elevator ads in apartment buildings reach renters right when they're thinking about their living situation. Your agency becomes the obvious call when they need a quote.

Build Trust in Your Local Market

People buy insurance from agents they recognize. Seeing your name 4-6 times a day in their building makes you feel established and local. That familiarity turns into calls when they shop for coverage or switch providers.

Your Ad Runs Alone. Zero Distractions.

Your ad is the only thing on screen in the elevator. No competing agencies. No scrolling past. Residents get 30-60 seconds with your message every ride. No algorithm decides if they see it.

How Insurance Advertising Channels Compare

Metric

Elevator Ads

Bus Shelters

Social Ads

Daily Frequency

4-6x guaranteed

1-2x if on route

Depends on the algorithm

Your Ad Runs Alone

100% (only ad on screen)

Shared with 3-5 ads

Lost in the feed

Ad Blocker Rate

0% (physical screen)

0% (physical)

40%+ on desktop

Why Elevator Advertising Works for Vancouver Insurance Brokers

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Frequently Asked Questions

What insurance products resonate most with Vancouver condo residents?

Condo/strata insurance, tenant insurance, life insurance, and auto insurance are the highest-demand categories. Messaging that speaks directly to condo ownership gaps — such as the difference between strata insurance and personal condo coverage — tends to perform well because it's immediately relevant.

Can elevator advertising help me compete against the large national insurance brands in Vancouver?

Yes — by owning the local conversation they can't. National brands advertise broadly. Elevator advertising lets you dominate specific buildings and neighbourhoods at a fraction of national media costs. Residents see a local broker who knows Vancouver, not a call centre, which builds trust that national brands can't manufacture.

Is there a good time of year to advertise insurance on Vancouver elevator screens?

Spring and fall are active renewal periods for many policies. Running campaigns in March–April and September–October captures residents actively reviewing their coverage. That said, year-round brand presence ensures you're top of mind whenever a renewal decision comes up — not just during your campaign window.

Can I target specific building types (e.g., new condos vs. older rental buildings) in Vancouver?

We can share details about our building network and help you identify the clusters that best match your target customer profile. Newer condo buildings tend to house recent purchasers who may have strata coverage gaps, while older rental buildings have a high proportion of tenants who may lack tenant insurance entirely.

Put Your Vancouver Insurance Brokerage in Front of 36M Monthly Impressions

Get a coverage map focused on the buildings where your ideal clients live.

Get Your Coverage Map

Elevator Advertising in Other Cities

Other Industries Advertising in Vancouver Elevators

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