The most effective way to reach travelers in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your hotel in front of the right people at the right time.
Get Your Media Plan
Young professionals in Raleigh and Durham apartments walk past your hotel property regularly but book weekend staycations through OTAs because your hotel never registered as a local option. You pay 15-25% commission on bookings that should have been direct.
The Research Triangle's tech and biotech workforce has disposable income and loves local experiences. They would book your spa, your rooftop bar, your event space for a team offsite. But they default to Airbnb because your hotel feels like it's for out-of-towners, not neighbors.
Elevator ads change that perception. Residents in Raleigh, Durham, and Cary see your property daily. When they need a venue for a rehearsal dinner or a weekend getaway without leaving town, you're the first name they think of.
Digital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Audience Targeting
Residents + workers nearby
Drive-by traffic only
Broad + imprecise
OTA Commission
$0 (direct booking)
$0 (walk-in)
15-25% (click to OTA)
Get a custom media plan showing which Raleigh buildings reach your target guests. Direct bookings, no OTA commissions.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
