With 154 screens across 74+ buildings from San Francisco to Silicon Valley, Vertical Impression puts your hotel in front of Bay Area professionals and residents who host visitors, plan staycations, and book event venues.
Get Your Media Plan
Bay Area hotels compete in one of the most dynamic hospitality markets in the world. Business travelers visit Silicon Valley for tech conferences and meetings. Tourists flock to San Francisco's landmarks. But the most overlooked opportunity for Bay Area hotels is the local market—professionals who host visiting colleagues, families, and clients, and who plan staycations and events.
Online travel agencies like Booking.com and Expedia dominate digital advertising, making it nearly impossible for individual hotels to compete for search visibility. Social media is crowded with travel influencers, and display advertising yields diminishing returns. The local recommendation—when a Bay Area resident tells a visiting colleague 'Stay at this hotel'—remains one of the most powerful booking drivers.
Elevator advertising builds your hotel's brand among Bay Area professionals who regularly host visitors and recommend accommodations. When someone in a premium SoMa building needs to book a room for a visiting client, yours is the name they already know.
Digital Screens in the Bay Area
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Booking Influence
Local recommendation driver
Tourist foot traffic
Price comparison shoppers
Brand Building
Daily premium exposure
Brief street-level view
Crowded travel feeds
Direct Booking Rate
Higher (brand-driven)
Low (awareness only)
Low (OTA-redirected)
Build your hotel's brand among Bay Area professionals across 74+ premium buildings.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
