The most effective way to reach travelers in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your hotel in front of the right people at the right time.
Get Your Media Plan
Residents living in South End and Uptown apartments walk past your hotel every day but book staycations through Booking.com because they never think of you as a local option. You pay 15-25% commission on revenue you could have captured direct.
Weeknight rooms sit empty while you spend thousands on Google Ads targeting tourists. Meanwhile, Charlotte professionals would book a Tuesday spa package or a weekend staycation if they remembered your property existed. The banking crowd alone has event budgets that could fill your venues.
Elevator ads reach these neighbors daily. They see your property, your restaurant, your amenities. When they need a venue for a holiday party or a weekend away without the airport, you're the obvious choice.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Audience Targeting
Residents + workers nearby
Drive-by traffic only
Broad + imprecise
OTA Commission
$0 (direct booking)
$0 (walk-in)
15-25% (click to OTA)
Get a custom media plan showing which buildings reach your target guests. No OTA fees, just direct bookings from Uptown to Ballantyne.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
