The most effective way to reach buyers and sellers in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your real estate practice in front of the right people at the right time.
Get Your Media Plan
Every Charlotte neighborhood from South End to Ballantyne has dozens of agents competing for the same listings. Sellers don't pick their agent based on commission rates or online reviews alone. They choose the one whose name already feels familiar, whose face they've seen around their building.
Most real estate marketing fights for attention on Instagram feeds or bus stop benches along Independence Boulevard. Those impressions are fleeting. Elevator ads put your name inside the buildings where your future clients live, creating daily familiarity that no social ad can replicate.
When a resident in a Myers Park condo or Dilworth high-rise decides to sell, you're not another cold-calling stranger. You're the agent they've seen every morning and evening for months.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Audience Targeting
Residents in specific buildings
Commuters on bus routes
Broad demographic filters
Share of Voice
100% (your ad only)
Shared with 3-5 ads
Competing in feed
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Get a custom media plan showing exactly which Charlotte buildings reach your ideal sellers and buyers across Uptown, South End, and beyond.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
