The most effective way to reach shoppers in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your retail store in front of the right people at the right time.
Get Your Media Plan
From Ballantyne to Concord Mills, Charlotte residents have no shortage of big box retailers competing for their Saturday shopping trip. Price matters, but convenience and familiarity matter more. Most people drive to the store they think of first when they need groceries, home goods, or seasonal items.
Traditional retail advertising casts a wide net across the entire Charlotte DMA, paying to reach people in Shelby and Gastonia who may never visit your specific location. Elevator ads target the residents who actually live near your store, the ones most likely to become regulars.
When a South End resident needs a last-minute purchase or a Myers Park family stocks up for the week, they pick the store name that feels familiar. The one they see every day in their building.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which Charlotte buildings reach the most shoppers near your store locations.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
