The most effective way to reach clients in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your insurance agency in front of the right people at the right time.
Get Your Media Plan
Charlotte's fast-growing population means thousands of new renters in South End apartments, homeowners closing in Ballantyne, and families in Dilworth who haven't reviewed their coverage in years. They know they should update their insurance. They just never get around to it until a lease requires proof, a fender bender happens on I-485, or a storm makes them realize they're underinsured.
When that moment comes, they don't research dozens of agencies. They call the one whose name they've been seeing every day in their building.
Elevator ads build the daily familiarity that converts awareness into action when life events create urgency. You're not interrupting them with a sales pitch. You're already the trusted name they recognize.
Digital Screens in Charlotte
Residential Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (your ad only)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which Charlotte buildings reach homeowners, renters, and families who need coverage.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
