The most effective way to reach clients in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your law firm in front of the right people at the right time.
Get Your Media Plan
Accidents happen on I-77. Divorces start in Ballantyne homes. Estate plans become urgent after a family conversation in Myers Park. Charlotte has hundreds of law firms, but residents don't comparison-shop when legal issues arise. They call the firm whose name already feels familiar and local.
Most legal advertising blends into the same Google search results that all look identical. Elevator ads put your firm in front of Charlotte residents 4-6 times daily, building the recall that makes you the first call when they need help with personal injury, family law, or estate planning.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which Charlotte buildings reach potential clients near your office.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
