With 154 screens across 74+ buildings from San Francisco's Financial District to Silicon Valley, Vertical Impression places your law firm in front of Bay Area professionals who need legal expertise—every single day.
Get Your Media Plan
The Bay Area legal market is among the most competitive and lucrative in the world. Tech companies need IP attorneys. Startups need corporate counsel. High-net-worth individuals need estate planners. And everyone from San Francisco to San Jose needs personal injury, real estate, and family law services. The demand is enormous—but so is the supply.
Legal advertising on Google is notoriously the most expensive category in all of digital advertising, with CPCs exceeding $100 for competitive keywords in San Francisco. Social media advertising faces trust barriers—people don't engage with law firm ads the way they do with consumer brands. And referral networks, while valuable, limit growth.
Elevator advertising reaches Bay Area's professional class in a premium, distraction-free environment. Daily exposure in residential and commercial buildings builds the brand recognition that drives calls when legal needs arise—whether that's a startup founder needing corporate counsel or a homeowner facing a real estate dispute.
Digital Screens in the Bay Area
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Client Quality
Premium building professionals
Mixed area pedestrians
Broad targeting, low intent
Trust Factor
Daily repeated exposure
Single brief impression
Ad skepticism barrier
Cost Per Impression
$0.01-0.04
$0.05-0.15
$0.50+ (legal vertical)
Put your law firm in front of professionals and residents across 74+ premium Bay Area buildings.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
