With 154 screens across 74+ buildings in San Francisco, Oakland, and Silicon Valley, Vertical Impression puts your dental practice in front of Bay Area residents who value premium care—every single day.
Get Your Media Plan
The Bay Area has one of the highest concentrations of dental practices in the country, yet patient acquisition remains a constant challenge. Tech professionals with premium insurance plans are the ideal patients—but they're also the hardest to reach through conventional advertising.
Google Ads for dental keywords in San Francisco are among the most expensive in any US metro. Yelp advertising has become a pay-to-play arms race. And social media ads compete with the tech industry itself for attention. Meanwhile, many Bay Area residents put off finding a new dentist for months or years after moving—despite having excellent insurance coverage.
Elevator advertising solves this by reaching residents in their own buildings, creating daily awareness that turns into booked appointments. When someone in a premium SoMa tower finally decides to find a dentist, yours is the name they already know.
Digital Screens in the Bay Area
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Patient Quality
Premium building residents
Mixed area foot traffic
Broad demographic targeting
Trust Building
Daily repeated exposure
Single brief impression
Easily skipped or blocked
Cost Per New Patient
Low acquisition cost
Medium (limited visibility)
High (expensive CPCs)
Reach residents with premium insurance in 74+ buildings across San Francisco, Oakland, and Silicon Valley.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
