With 154 screens across 74+ buildings from San Francisco to Silicon Valley, Vertical Impression puts your insurance brand in front of Bay Area's high-income professionals—where they live and where they make coverage decisions.
Get Your Media Plan
The Bay Area's affluent population represents a goldmine for insurance agents—high home values, luxury vehicles, tech stock portfolios, and startup equity all require sophisticated coverage. From earthquake insurance in SF to umbrella policies for Silicon Valley executives, the demand for premium insurance products is immense.
But reaching these high-value prospects is increasingly difficult. Insurance advertising on Google is among the most expensive verticals, with CPCs exceeding $50 for competitive keywords. Social media ads face skepticism and ad fatigue. Direct mail goes straight to recycling. And in a region where residents are bombarded by fintech and insurtech startups, traditional insurance brands struggle for attention.
Elevator advertising reaches Bay Area's most insurable residents in a trusted, repeated environment. Daily exposure in premium buildings builds the brand recognition that drives calls when policy renewals approach or life events trigger coverage needs.
Digital Screens in the Bay Area
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Prospect Quality
High-income building residents
Mixed area demographics
Broad interest targeting
Trust Development
Daily building presence
Brief passing exposure
Ad skepticism common
Cost Per Lead
Low (repeated awareness)
Medium (limited frequency)
Very high ($50+ CPCs)
Place your insurance brand in front of high-income professionals across 74+ premium Bay Area buildings.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
