Retail Advertising

Retail Advertising in the Bay Area

With 154 screens across 74+ buildings from San Francisco to Silicon Valley, Vertical Impression drives foot traffic to your retail store by reaching Bay Area's most affluent shoppers in their premium buildings.

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Vertical Impression elevator advertising screen in building lobby
Elevator advertising screen display illustration - The Focus

Why Bay Area Retailers Need to Reach Shoppers Locally

The Bay Area retail landscape is defined by affluent consumers with high disposable income—and strong preferences for quality, unique products, and curated shopping experiences. From Union Square luxury boutiques to independent shops in Hayes Valley and Stanford Shopping Center, retail thrives when it reaches the right audience.

But retail advertising faces existential challenges. E-commerce giants dominate digital advertising budgets. Social media algorithms increasingly favor paid content, making organic reach nearly impossible. And traditional out-of-home advertising like bus shelters and billboards reaches everyone indiscriminately—including tourists and commuters who may never visit your store.

Elevator advertising reaches Bay Area's highest-spending residents in their buildings—the same people who shop at local boutiques, premium retail stores, and neighborhood businesses. With building-level targeting, you reach residents who can actually walk to your store.

Bay Area, by the Numbers

154

Digital Screens in the Bay Area

74

Premium Buildings

104M+

Monthly Impressions

Why Elevator Ads Drive Foot Traffic for Bay Area Retailers

Reach High-Spending Residents Locally

Premium Bay Area buildings house the region's highest-spending consumers. Elevator ads reach them in their own buildings, driving awareness for your store when they're deciding how to spend their day.

Drive Weekend and Evening Foot Traffic

Residents see your store's ads as they leave their building for errands, shopping, and dining. Timing exposure to match shopping patterns creates a direct path from elevator to store.

Promote Sales, Events, and New Arrivals

Update creative regularly to feature seasonal sales, new product arrivals, store events, and limited-time offers—keeping your messaging fresh and driving urgency.

Compete With E-Commerce at the Local Level

While Amazon dominates online, elevator advertising builds the local brand preference that drives in-store visits. Residents choose your store because it's familiar, nearby, and trusted.

How Elevator Ads Compare for Retail

Metric

Elevator Ads

Bus Shelters

Social Ads

Shopper Income

Premium building residents

Mixed street demographics

Broad income targeting

Foot Traffic Impact

Direct (near-store buildings)

Indirect (awareness only)

Online conversion focus

Promotional Freshness

Real-time digital updates

Static for campaign duration

Frequent but costly to refresh

Why Elevator Ads Drive Foot Traffic for Bay Area Retailers

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Frequently Asked Questions

Can I target buildings near my store?

Yes. Building-level targeting lets you select specific residential and commercial properties near your retail location, reaching the shoppers most likely to visit.

Can I update promotions for sales events?

Absolutely. Digital screens support frequent creative updates for sales, new arrivals, holiday promotions, and special events—keeping your campaigns timely and driving urgency.

What types of retail work best with elevator advertising?

All local retail benefits—boutiques, specialty stores, home goods, fashion, electronics, and grocery. The key is having a physical location near the targeted buildings.

How do retailers measure elevator ad results?

Track foot traffic changes, sales volume during campaign periods, and redemption rates for any featured offers. QR codes and unique promo codes help with direct attribution.

Ready to Drive Foot Traffic From Bay Area's Best Buildings?

Put your retail store in front of high-spending residents across 74+ premium Bay Area buildings.

Get Your Media Plan

Elevator Advertising in Other Cities

Other Industries in the Bay Area

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