The most effective way to reach residents in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your government agency in front of the right people at the right time.
Get Your Media Plan
Mecklenburg County spends significant budget on direct mail that Charlotte residents throw away without reading. Voter turnout stays low in key precincts. Public hearing rooms stay half empty. Residents say they never heard about the zoning change or the new transit plan.
Email campaigns get 5% open rates. Social media ads get skipped in feeds dominated by personal content. Traditional media reaches older demographics but misses the young professionals in South End apartments and the families in NoDa condos.
Elevator screens solve the visibility problem. Charlotte residents can't opt out, can't skip, can't throw it away. They see civic messages every day in a space with zero competing information. From Uptown towers to Ballantyne communities, the message reaches the people who need to see it.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Cost per Resident
$0.10-0.50 per month
$1-3 (direct mail)
$0.50-2 (paid social)
Daily Visibility
4-6x guaranteed
1x (if mail opened)
1-2x (if seen in feed)
Targeting Precision
By building/block
By ZIP (less precise)
City-wide only
Get a custom media plan showing which Charlotte buildings reach your target voters, neighborhoods, or constituencies. Cost-effective, measurable, impossible to ignore.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
