The most effective way to reach families in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your senior care facility in front of the right people at the right time.
Get Your Media Plan
Choosing senior care for a parent is one of the hardest decisions adult children face. Charlotte has a growing senior population across Myers Park, Dilworth, and the surrounding suburbs, and most families feel overwhelmed by the options. They don't comparison-shop facilities. They pick the name that feels safe, the one they've seen before.
Most senior care marketing competes for attention on screens families are already ignoring. Elevator ads reach them in the buildings where they visit aging parents, creating the daily familiarity that builds trust before the decision becomes urgent.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which buildings reach families making senior care decisions in Charlotte.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
