The most effective way to reach diners in Charlotte isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 120+ buildings from Uptown towers to South Park residential buildings, Vertical Impression puts your restaurant in front of the right people at the right time.
Get Your Media Plan
From South End brunch spots to Uptown dinner destinations, Charlotte residents are surrounded by options. They don't research where to eat. They order from the name that feels familiar when hunger hits at 6 PM.
Most restaurant marketing fights for attention on Instagram feeds that get scrolled past in seconds. Meanwhile, your ideal customer is riding the elevator in their Dilworth apartment, already thinking about what to eat tonight. Elevator ads put your menu in front of them at exactly that moment.
Proximity and repetition win the dinner decision. Residents who see your restaurant name 4-6 times daily don't need to search for options. They already know where they're ordering from.
Digital Screens in Charlotte
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Attention Rate
2.3x higher than OOH
Low (people walk past)
Scroll-through rate 90%+
Get a custom media plan showing exactly which Charlotte buildings reach residents in your delivery zone.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
