With 154 screens across 74+ buildings from San Francisco to Silicon Valley, Vertical Impression connects your senior care services with Bay Area families who are researching care options for aging parents.
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The Bay Area's aging population creates growing demand for senior care services—assisted living, home care, memory care, and skilled nursing. But the decision-makers aren't the seniors themselves—they're adult children, typically professionals in their 40s and 50s, who research and select care for aging parents.
These adult children are among the Bay Area's busiest professionals. They work in tech, finance, and professional services. They have significant resources to invest in quality care, but limited time to research options. Digital advertising for senior care faces trust barriers online, and search advertising is expensive and competitive.
Elevator advertising reaches these decision-makers in a unique environment—their own buildings. When a professional in a premium SF building starts worrying about their parent's care, the senior care provider they've seen every day in the elevator is the first one they call. Daily exposure builds the trust that healthcare decisions demand.
Digital Screens in the Bay Area
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Decision-Maker Reach
Adult children in buildings
Senior foot traffic only
Estimated age targeting
Trust Development
Daily repeated exposure
Single brief impression
Ad skepticism common
Lead Quality
High-income families
Mixed demographics
Referral-fee leads
Connect with decision-making families across 74+ premium Bay Area buildings.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
