The most effective way to reach residents in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your government agency in front of the right people at the right time.
Get Your Media Plan
Wake County and Durham County spend heavily on direct mail and digital ads to inform residents about public hearings, bond referendums, and service changes. Most of it gets ignored. Postcards go unopened. Emails hit spam folders. Social ads disappear in feeds full of personal content.
The Triangle's fast-growing population makes civic communication harder every year. New residents in Raleigh, Durham, and Cary don't know their council district, don't read the local paper, and don't follow city social accounts. They miss every message sent through traditional channels.
Elevator screens reach these residents where they actually live. They can't scroll past a voter registration reminder. They can't throw away a hurricane preparedness notice. Every ride delivers the message, 4-6 times daily, in a space with zero competing information.
Digital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Cost per Resident
$0.10-0.50 per month
$1-3 (direct mail)
$0.50-2 (paid social)
Daily Visibility
4-6x guaranteed
1x (if mail opened)
1-2x (if seen in feed)
Targeting Precision
By building/block
By ZIP (less precise)
City-wide only
Get a custom media plan showing which Raleigh buildings reach your target voters, neighborhoods, or constituencies. Cost-effective, measurable, impossible to ignore.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
