The most effective way to reach shoppers in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your retail store in front of the right people at the right time.
Get Your Media Plan
Raleigh, Durham, and Cary each have their own cluster of big box retailers fighting for the same households. The Triangle's fast-growing population means new stores open regularly, but shoppers stick with what they know. Convenience and familiarity decide where they spend their Saturday morning.
Digital advertising for retail targets the entire Raleigh DMA, including areas like Wake Forest and Holly Springs where residents may never drive to your specific location. Elevator ads target the residents who actually live within 10 minutes of your store, the ones you can convert into weekly regulars.
When a Cary family needs back-to-school supplies or a Durham renter picks up household essentials, they go to the store that feels familiar. Daily visibility in their building makes that your store.
Digital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which Raleigh buildings reach the most shoppers near your store locations.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
