The most effective way to reach clients in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your insurance agency in front of the right people at the right time.
Get Your Media Plan
The Research Triangle is one of the fastest-growing metros in the country. New renters are moving into Raleigh apartments, young families are buying homes in Cary and Apex, and Durham professionals are upgrading their coverage needs. But most of them put off insurance decisions until a life event forces action.
When that moment comes, whether it's a lease requiring renters insurance, a new home purchase, or a close call on I-40, they don't research dozens of agencies. They call the one whose name they've been seeing every day in their building.
Elevator ads build the daily familiarity that converts awareness into action when the timing is right. You're not cold-calling. You're the trusted local name they already recognize.
Digital Screens in Raleigh
Residential Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (your ad only)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing which Raleigh-Durham buildings reach homeowners, renters, and families who need coverage.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
