The most effective way to reach clients in Raleigh isn't social media or billboards—it's the 30 seconds they spend in an elevator every day. With coverage across 85+ buildings from downtown office buildings to North Hills residential towers, Vertical Impression puts your accounting firm in front of the right people at the right time.
Get Your Media Plan
Raleigh-Durham's fast-growing population of tech workers, biotech professionals, and startup founders all need accounting help. Most wait until tax deadlines loom, then call the firm that feels familiar. They don't compare CPAs in search results. They go with the name they already recognize.
Most accounting marketing gets lost in Google ads that all promise the same services. Elevator ads put your firm in front of Triangle residents 4-6 times daily across Raleigh, Durham, and Cary, building the trust that drives calls when financial needs arise.
Digital Screens in Raleigh
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Daily Frequency
4-6x guaranteed
1-2x if on route
Algorithm-dependent
Share of Voice
100% (alone in elevator)
Shared with 3-5 ads
Competing in feed
Ad Blocker Rate
0% (physical screen)
0% (physical)
40%+ on desktop
Get a custom media plan showing exactly which Raleigh-Durham buildings reach potential clients and business owners near your office.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
