Put your dealership in front of New York's car buyers where they live. With coverage across 141+ buildings from Midtown to Hudson Yards, reach affluent residents ready for their next vehicle purchase.
Get Your Media Plan
New York presents a unique challenge for automotive advertisers. Many Manhattan residents do not own cars, but those who do are among the highest-spending vehicle buyers in the country -- choosing luxury SUVs, premium sedans, and electric vehicles. The challenge is reaching this affluent car-buying audience without wasting budget on the millions of New Yorkers who rely solely on public transit.
Traditional automotive advertising -- highway billboards, radio spots, and TV commercials -- casts too wide a net in a market this dense. Social media algorithms cannot reliably distinguish a potential $80,000 vehicle buyer from a subway commuter. Elevator advertising in premium residential buildings solves this by placing your dealership directly in front of residents who have parking garages, disposable income, and the lifestyle that demands a quality vehicle.
Get a customized media plan targeting buildings where New York's vehicle owners actually live.
Get Your Media PlanDigital Screens in New York
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Audience Purchasing Power
High-income residents
Mass market
Variable targeting
Visual Impact
HD screens, captive viewing
Passing glance at speed
Thumb-scroll format
Frequency per Prospect
4-6x daily
1-2x per commute
Algorithm-dependent
Get a customized media plan targeting buildings where New York's vehicle owners actually live.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
