Put your dealership in front of New York's car buyers where they live. With coverage across 141+ buildings from Midtown to Hudson Yards, reach affluent residents ready for their next vehicle purchase.
Get Your Media Plan
New York presents a unique challenge for automotive advertisers. Many Manhattan residents do not own cars, but those who do are among the highest-spending vehicle buyers in the country -- choosing luxury SUVs, premium sedans, and electric vehicles. The challenge is reaching this affluent car-buying audience without wasting budget on the millions of New Yorkers who rely solely on public transit.
Traditional automotive advertising -- highway billboards, radio spots, and TV commercials -- casts too wide a net in a market this dense. Social media algorithms cannot reliably distinguish a potential $80,000 vehicle buyer from a subway commuter. Elevator advertising in premium residential buildings solves this by placing your dealership directly in front of residents who have parking garages, disposable income, and the lifestyle that demands a quality vehicle.
Digital Screens in New York
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Audience Purchasing Power
High-income residents
Mass market
Variable targeting
Visual Impact
HD screens, captive viewing
Passing glance at speed
Thumb-scroll format
Frequency per Prospect
4-6x daily
1-2x per commute
Algorithm-dependent
Get a customized media plan targeting buildings where New York's vehicle owners actually live.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
