Attract clients to your spa or salon by reaching beauty-conscious New Yorkers where they live. With coverage across 141+ buildings from SoHo to the Upper East Side, become the go-to salon for residents who invest in self-care.
Get Your Media Plan
New York has more spas, salons, and beauty studios per square mile than any city in America. From high-end blow-dry bars in Midtown to boutique nail studios in the West Village, the competition for beauty clients is relentless. Instagram marketing has become the default channel, but every salon is posting before-and-after photos to the same audience -- and the cost of social media advertising keeps climbing.
The salon clients you want -- those who book regularly, choose premium services, and live nearby -- are not finding their next stylist through Instagram ads. They are choosing based on convenience and familiarity. Elevator advertising in their residential building puts your salon in front of these beauty-conscious residents every day, making your location the obvious choice when they are ready to book their next appointment. In a city where everyone has options, proximity and daily visibility win.
Digital Screens in New York
Premium Buildings
Monthly Impressions
Metric
Elevator Ads
Bus Shelters
Social Ads
Client Proximity
Walking distance (highest retention)
Random, scattered
City-wide (low retention)
Booking Frequency Impact
Daily reminder = regular bookings
One-time impression
Impulse-driven, inconsistent
Client Lifetime Value
High (proximity = years of visits)
Low (one-time awareness)
Medium (deal-seekers churn)
Get a customized media plan targeting buildings where beauty-conscious residents live near your salon.
Get Your Media Plan
// GA4 Form Submission + Source Page Attribution
document.addEventListener('DOMContentLoaded', function() {
var form = document.getElementById('wf-form-Local-Form');
if (!form) return;
form.addEventListener('submit', function() {
var referrerUrl = document.getElementById('referrer-url').value || 'Direct Visit';
var sourcePage = 'direct';
try {
if (referrerUrl && referrerUrl !== 'Direct Visit') {
sourcePage = new URL(referrerUrl).pathname;
}
} catch(e) { sourcePage = referrerUrl; }
// Classify the page type
var pageType = 'other';
if (sourcePage.indexOf('/industry-city-pages/') > -1) pageType = 'industry_city';
else if (sourcePage.indexOf('/category/') > -1) pageType = 'industry_or_location';
else if (sourcePage === '/') pageType = 'homepage';
else if (sourcePage === 'direct') pageType = 'direct';
gtag('event', 'generate_lead', {
source_page_path: sourcePage,
source_page_type: pageType,
transport_type: 'beacon'
});
});
}); 
