Recruiting Advertising

Recruiting Advertising in New York

Reach New York's top talent and hiring managers where they live. With coverage across 141+ buildings from Midtown to Hudson Yards, put your recruiting firm in front of professionals open to their next career move.

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Vertical Impression elevator advertising screen in building lobby
Elevator advertising screen display illustration - The Focus

Finding Top Talent in a City Where Everyone Is Passively Looking

New York is the most competitive talent market in the country. Every major recruiting firm, staffing agency, and corporate HR department is fighting for the same candidates. LinkedIn InMails get ignored, job board postings attract hundreds of unqualified applicants, and the best candidates -- the passive ones who are not actively searching -- are nearly impossible to reach through traditional recruiting channels.

The most valuable candidates in New York live in premium residential buildings across Manhattan. They are accomplished professionals who are open to the right opportunity but are not scrolling job boards. Elevator advertising reaches these passive candidates in their own buildings, planting the seed of your firm's brand so that when they are ready to explore a move, your recruiting agency is the name they remember and reach out to.

New York, by the Numbers

277

Digital Screens in New York

141

Premium Buildings

128M+

Monthly Impressions

Why Elevator Advertising Works for Recruiting Firms in New York

Reach Passive Candidates at Home

The best candidates are not on job boards. They live in premium buildings and are open to opportunities but not actively searching. Elevator ads reach them where LinkedIn and Indeed cannot.

Target by Neighborhood Demographics

Select buildings in neighborhoods that align with your target talent pool -- FiDi for finance professionals, Midtown for corporate executives, Chelsea for creative and tech talent.

Build Employer Brand for Clients

Promote your clients' employer brands to attract talent. Elevator ads showcasing exciting roles at your client companies create awareness and application interest among building residents.

Attract Hiring Manager Relationships

Decision-makers who hire through recruiting firms also live in these buildings. Daily visibility builds familiarity that turns into client relationships when companies need recruiting support.

How Elevator Ads Compare for Recruiting Firms

Metric

Elevator Ads

Bus Shelters

Social Ads

Candidate Quality

Employed, passive (premium)

Random, unqualified

Active seekers (lower tier)

Reach to Passive Talent

High (daily home exposure)

None (commute-only)

Low (ad-blockers, scroll-past)

Cost per Qualified Lead

Low (targeted, repeat exposure)

High (mass, untargeted)

High (bidding wars on keywords)

Why Elevator Advertising Works for Recruiting Firms in New York

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Frequently Asked Questions

How much does elevator advertising cost for recruiting firms in New York?

Recruiting campaigns start at a few hundred dollars per month per building. Most firms select buildings in neighborhoods that match their target talent demographics. We customize packages based on your recruiting focus areas and candidate profiles.

Can I target buildings where specific professionals live?

Yes. Select buildings by neighborhood to align with your target talent pool -- luxury buildings near Wall Street for finance talent, Midtown towers for corporate professionals, or Hudson Yards for tech and media talent. Building demographics closely match neighborhood industry clusters.

How quickly can my recruiting firm's ads go live?

Most campaigns launch within 2 weeks. We can coordinate timing with major hiring seasons, industry events, or specific client recruitment drives to maximize candidate engagement.

How do I track candidate applications from elevator ads?

Track results through dedicated landing pages, unique application URLs, QR codes, or 'how did you hear about us' questions on applications. We provide impression data and campaign analytics to help optimize your building selection for candidate quality.

Ready to Reach New York's Top Talent?

Get a customized media plan targeting buildings where high-caliber professionals live across Manhattan.

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Elevator Advertising in Other Cities

Other Industries in New York

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